Autozone Park - Memphis, TN

Memphis, Tennessee. Renovation for the St. Louis Cardinals. Best Ballpark Renovation, Ballpark Digest, 2015.

AutoZone Park opened in April 2000 and has been counted among the most picturesque ballparks in Minor League Baseball ever since. A change in ownership and a shifting business model meant the question was no longer how it looked, but what each seat returned.

Pendulum removed roughly 3,500 seats from the bowl and replaced them with group areas, a grass berm and hospitality structures. Twelve of the existing forty premium suites came out, and that volume became a premium club behind home plate, a billiards lounge down the right field line, team administration offices relocated on site to the third base line and an outfield barbecue zone.

New digital ribbon boards lifted the visual energy of the bowl. All of the work, design and construction both, was completed during a single off season and opened in 2015.

S.C.O.R.E. Revenue Innovation. Operational Efficiency. Experience Design.