A 32,000 square foot premium environment for automotive enthusiasts.
A building full of cars earns nothing on its own. The question was what brings members through the door on an ordinary weekday, not just on the day they collect the car.
Fifty parking spaces and fifteen private garages give the development its membership base, sized for automotive clubs, cars and coffee events, educational workshops, detailing and premium vehicle customization.
The social program is the business case. A private conference room, catering kitchen, premium bar and outdoor terrace turn 32,000 square feet of storage into somewhere people book, gather and come back to.
S.C.O.R.E. Revenue Innovation. Experience Design.