Although AutoZone Park has been recognized as one of the most picturesque and classic ballparks in all of Minor League Baseball since it’s inaugural season in April of 2,000, a recent change in ownership and shifts in the ever evolving baseball business model warranted a second look at its amenities. Pendulum was appointed by the St. Louis Cardinals to lead the effort in modernizing the premium and semi-premium offerings internal to the ballpark with hopes of maintaining the allegiance of long-term patrons and attracting interest of a growing community of young professionals. The ideas and concepts that are the product of the initial discussions with the Cardinals have been game changing. We removed approximately 3,500 seats from he seating bowl and replaced them with group areas, grass seating berm and hospitality structures. We removed 12 of the existing 40 premium suites and repurposed the space in the form of a large premium club behind home plate with views to the playing field surface, a billiards lounge down the right field line, on site team administration offices relocated from off-site rental property to the third base line, and an outfield BBQ zone. In addition new digital ribbon boards were added throughout the facility to enhance the visual excitement of the seating bowl. All of the work (design and construction) was completed during the off-season.
Photo Credit: Mark Fleischer